Trusted by 35+ businesses
Prove pipeline beforeyou scale your GTM motion
We help B2B companies find the GTM motion that can produce enough qualified pipeline to hit their next revenue target, using live outbound market tests before they waste months hiring SDRs, scaling ads, or chasing the wrong ICP.
30 minutes to identify the pipeline assumptions worth testing first.
Pipeline conversations created
Testing GTM motions
Initial feedback window
Market testing
Find the motion before you scale it.
We test the buyers, messages, and account groups most likely to create qualified pipeline before you commit to SDR hires, ad spend, or the wrong ICP.
Market Map
Define the ICP, account list, buying triggers, and revenue target the test needs to support.
Signal Campaigns
Run live outbound tests that show which buyers reply, what they care about, and where qualified conversations start.
Scale Motion
Turn the strongest signal into the outbound, retargeting, and follow up motion most likely to create enough pipeline.
How it works
Find the GTM motion in six stages.
From revenue target to market test to scale decision.
Client Case Study
Turning 2+ years testing enterprise markets into a repeatable GTM pipeline motion
Lifetime GTM data captured across 366,000+ emails sent and 175,000+ prospects contacted.
Qualified pipeline conversations initiated
Interested buyers surfaced
Market replies analyzed
Decision makers contacted across key account groups
“I'm happy with where things are at. It's been great working together.”
David Bromberg
Founder, Lantern
Pipeline signal surfaced inside accounts like
Recent evidence
52K+ finance buyers tested. 64 pipeline signals found. 39 pipeline conversations created.
We tested a finance market for an AI contract platform. The replies showed which ICP had pull and where the company should focus next.
64
Pipeline signals found
39
Pipeline conversations created
2.5
Weeks to read the market
52K+
Finance prospects tested
Pricing
Pricing is built around finding the motion.
The first 30 days test which buyers, messages, and accounts can create qualified pipeline. The next 60 days scale the motion that shows the most pull.
Why 90 days?
Because the first month tells us where qualified pipeline is most likely to come from. The next two months give us enough time to build from that.
Market Test
Month one tests the ICP, message, account list, and buyer objections
Months two and three scale the winning motion
For companies entering a new market, moving upmarket, or unsure which ICP can create pipeline.
Market Expansion
Ongoing outbound, reply handling, retargeting, and qualified pipeline conversations
Expand by ICP, channel, or buying trigger
For higher ticket companies that need clearer market data and more qualified pipeline.
Custom
A single $10K market test can work when a company only needs evidence before making a bigger GTM decision. The default is a 90 day plan: 30 days to test, then 60 days to scale the motion that works.
Client notes
What clients say after the work starts
“That's more meetings than I've ever booked from any kind of cold outreach. Five meetings in one week from a single campaign. This is worth continuing.”
Chris Brewer
CEO, OMG Commerce
“I was thoroughly impressed by the entire process. The biggest win is speed to lead. Whether somebody responds at 2 p.m. or 2 a.m., they're not waiting hours to receive a response.”
Will Butler
Managing Director, Syro Business Development
“I'm happy with where things are at. It's been great working together.”
David Bromberg
Founder, Lantern
Why test first
Test first.
Scale second.
Before you hire SDRs, increase ad spend, or chase a bigger market, find the motion most likely to create qualified pipeline.
ICP assumptions
We start with the buyers, accounts, and messages most likely to support the revenue target.
Live replies
Replies show which buyers care, what blocks them, and whether the pipeline path is real.
Scale channels
Once the motion works, we can add LinkedIn, calls, ads, retargeting, and follow up.
Clear GTM decision
You know what to scale, what to change, and which ICPs to stop chasing.
Want to know which GTM motion can hit the target?
In 30 minutes, we will map the first live outbound test we would run to find qualified pipeline.
Plan your market testWe only take on a small number of new clients each quarter.